Email Marketing Still Works – Here's How to Do It Right
May 8, 2025
Despite the rise of new platforms and short-form content, email marketing continues to outperform all channels in terms of ROI — averaging $36 return per $1 spent. This in-depth article breaks down what modern email success looks like in 2025:
How to build and segment your email list effectively
Creating automated sequences for onboarding, cart abandonment, and re-engagement
Personalization tactics using behavior-based triggers
The anatomy of a high-performing email: subject lines, copy, and visuals
Avoiding spam filters and improving deliverability
Top platforms: Klaviyo, Mailchimp, ConvertKit, and Flowdesk reviewed
We also include swipeable templates, optimization checklists, and analytics tips to help you scale your email strategy regardless of your niche or audience size.