Social Media Algorithms Decoded: How to Grow Organically in 2025

Apr 10, 2025

tablet in the hand
tablet in the hand

In 2025, growing on social media is less about “hacks” and more about understanding how each platform’s algorithm works. In this post, we break down:

  • Instagram’s preference for Reels and saves over likes

  • TikTok’s AI-powered content discovery and watch time prioritization

  • LinkedIn’s boost of personal content vs. company page content

  • Facebook’s focus on meaningful interaction and group content

We also share how to use native features like polls, carousels, and live video to stay relevant, and how cross-platform strategies can give you a bigger organic lift. Bonus: Includes a 30-day content calendar template for small brands looking to grow fast.

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